YOUTUBE IS WHERE MONEY IS
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You are probably considering becoming a YouTuber.
Everyone seems to have started a YouTube channel recently. Jalango started his, and in two months, he has grown the subscription from under 5k to close to 200k. Betty Kyalo seems to be doing very well with hers. Even Moses Kuria is busy building his.
And then there are hundreds of other Kenyans who seem to be doing very well for themselves publishing content on YouTube.
Is it too late for you?
It is not too late for you, but only if you know a few critical things about how content is consumed online, and in particular, YouTube.
You especially need to know how to do things differently if you are not a Betty Kyalo, Jalango, or a Moses Kuria, with an existing name and face recognition.
But even before we talk about the critical knowledge you should have to build something on YouTube, it is important to point out that it is a tiny percentage of the Kenyan and, indeed, the African population that has adequate internet connectivity to consume content on YouTube.
According to the Kenya National Bureau of Statistics (KNBS) 2019 census report, only one in five Kenyans has internet access.
And even at the global level, it is only about 50% (3.4 billion) of the population that has access to the internet.
Having stated that, Internet penetration is growing at a fast rate around the world, and according to a report by The Council on Foreign Relations (CFR), a US nonprofit think tank, the rate is faster in Africa than elsewhere else in the world.
And that is good news.
That means the number of potential viewers on YouTube is going to keep growing tremendously in the next decade, as technology makes it easier for people to come online, and the cost of bandwidth drops.
So there is a huge demand for video, and other forms of content, out there.
Secondly, no one anywhere around the world has an experience like yours. You are living a unique experience, and if you know what part of that personal experience to share and how, people out there will always be interested, especially if it helps them improve the quality of their own lives.
Now let’s talk about the few things you should know before starting your YouTube channel, especially if you are not a public personality already.
#1 Fill content gaps on YouTube
People like Jalango and Kibe and Betty Kyalo had something going for them before they started their channels. People knew who they were, and they had what Robert Cialdini (renowned expert in Psychology and Marketing) calls social proof.
What that means they can post anything and people will come to watch.
You can’t do the same because you’ve not had similar exposure—nobody knows you. Nevertheless, you can create a channel and grow over time to compete with them.
First, make sure you choose a niche you are not only comfortable with, but you also have personal experience in the real world. With that, you have a uniquely own take that can add value to the lives of those watching you.
If you keep dairy cows on a farm in Rongai, you will have a lot of success on YouTube talking about dairy farming.
You can fill these gaps by answering the questions about your niche that people ask Google or YouTube often. You can find these by putting keyword seeds into the YouTube search box and looking through the suggested queries.
For example, if you type ‘dairy farming in Kenya’ into the YouTube search box, you will see suggested queries like:
‘Where to buy dairy cows in Kenya,’
‘Cost of starting dairy farming in Kenya,’
‘Latest in dairy farming in Kenya.’
All those suggestions are questions people ask YouTube. Take some of those and make them the subject of your videos.
#2 Have a strategy on how to put out your content.
Let it not seem like you do not have a plan. Your plan should include having videos that support one another. It should also match your activities and the content you publish.
#3 If you can, start a blog that publishes the same content in text.
That means you can attract the same type of traffic on Google, and you can refer it to your YouTube channel. And remember to use the same method to find the questions people ask on Google around your niche.
#4 Lastly, be patient and consistent.
You need to make yourself comfortable with the fact that you may upload videos for even more than a year, and only a few tens of views will come through.
If you don’t give up and you keep uploading good quality videos, as well as be open to learning, you will slowly start seeing a fanbase grow.
It is also essential you don’t think about money very early on. You will be disappointed if you do, and you will give up before your success arrives. And that is why it is important you only start a channel if you think you are going to have fun running it.
I hope the info here helps.
I look forward to watching you on YouTube, my friend.
Via Daniel Ong’era